Frequently Asked Questions about Mobile Marketing
What are "keywords"?
Keywords are how one mobile campaign is identified from another. Mobile cell phone users who want to receive information from your company and brand text message a keyword, such as FOOD to the number 41513. Instantly they will automatically get a response with your brand's personalized message/promotion related to the keyword that was sent.
How does Text Marketing work?
You can place marketing keywords on your vehicles, business cards, real estate signage, ANYWHERE. These advertisements direct mobile users send a text message with your keyword to 41513. There will be an auto-response with a personalized message (coupon, promotion ect...) you now have a new contact to send proactive outbound marketing messages to. These message are created in your administration panel and can be scheduled in advance to create a winning campaign.
What are campaigns?
Campaigns are how you communicate with your potential & existing customers. Campaigns can either be inbound or outbound. For inbound campaigns, you can place marketing messages in various places to prompt potential customers to opt-in to receive information from you immediately or opt-in to receive information in the future.
What is a short code?
It is a 5 or 6 digit number, such as 41513 that makes it much faster & easier to respond to than full cell phone number. By using a Short Code in marketing efforts, you will quickly generate quality leads from consumers who have shown direct interest in your products & services.
Is there a limit to the number of messages I can send at a time/in a day/to one recipient?
No, there is no limitation on the frequency of sending your promotion/coupon messages; we take a anti SPAM approach in SMS marketing. Consumers must subscribe to your opt in list before you can send any SMS messages to them, but your company's reputation is on the line. Vigor's Brio team recommends a once a month promotion, or even a weekly message blast out. Unless you notify the subscriber of more frequent messages, this helps your subscriber retention.
What does Opt-in/Opt-out mean?
Opt-in- Means that a mobile user has sent a keyword to your SMS Marketing account to subscribe to receive text coupons/promotions ect. From you in the future.
Opt-out- Means that a mobile phone user has sent a opt-out keyword such as; STOP, UNSUBSCRIBE, QUIT, CANCEL or END to unsubscribe from your opt-in list. From this point on you can no longer send them text marketing messages, unless they opt-in again.
How can I use SMS Marketing to grow my business?
You can market your products & services in any locations such as your vehicle, business cards, Web site, real estate sign...etc. Vigor's Brio team will be with you every step on the development of your text message marketing program. You will have warm leads (with a phone number) for your potential clients who are ready to sit down with you hear about your business once they have opted-in to receive information from you. If you are looking for more professional direction and help, Brio's creator, Vigor, is here to build your campaign from soup to nuts. That's what we do best!
